HALFTIME offers an intimate peek behind the curtain revealing the grit and determination that makes Jennifer Lopez. The film serves as the kickoff to the second half of her life, as she lays bare her evolution as a Latina, a mother, and an artist, taking agency in her career and using her voice for a greater purpose.

This documentary called for clean, simple, and elegant approach for graphics. We worked with the director and editor to find that ‘just enough’ sweet spot in the design of typography and archival elements. Since the story spans several decades of media, we created different textural looks for the print era, the early web era, and the modern web era.