HALFTIME offers an intimate peek behind the curtain revealing the grit and determination that makes Jennifer Lopez. The film serves as the kickoff to the second half of her life, as she lays bare her evolution as a Latina, a mother, and an artist, taking agency in her career and using her voice for a greater purpose.
This project called for clean, simple, and elegant approach. We worked with the director and editor to find that ‘just enough’ sweet spot in the design of typography and archival elements. Since the story spans several decades of media, we created different textural looks for the print era, the early web era, and the modern web era.
Twenty Five/Seven Productions
Universal Television Alternative Studios
Color and Finishing by Wild Woods Picture and Sound
VFX by A52 and Bunch Post
Graphics by Milkhaus
Director Amanda Micheli Executive Producers Yong Yam, Courtney Baxter, Jason Bergh, Christopher Rouse Producer Terry Leonard, Jennifer Sofia-Hall, Kent Kubena, Serin Marshall Produced by Benny Medina, Elaine Goldsmith-Thomas, Dave Broome, Angus Wall Film Editor Carol Martori Cinematographer Jason Bergh Post-Production Supervisors Mark Lipson, Kelley Whitis, Stacy Kessler-Aungst Graphics by Milkhaus Animation Producer Cathy Trekloff Graphic Designer / Animator Chad Herschberger